With Spring just around the corner, many businesses, like nature will be emerging from winter hibernation.
For many retail outlets, Spring and Summer bring their own challenges, Knowing which will be ‘on-trend’ in warmer climes could be the make or break for many a business.
However, one area that appears to a solid investment in selling is kayaks.
First created by the Inuit, an artic people. Their first kayaks were made from wooden frames covered in sealskin. Today’s kayak is something completely different. Most of the “plastic” kayaks you see today are made of rotomolded polyethylene, a tough, flexible and relatively soft plastic. Their usage has grown worldwide and become an increasingly popular outdoor leisure and exercise activity.
According to a survey by The NPD Group, Inc. / Monthly Retail Tracking Service, U.S. Outdoor Industry View, sales of recreation kayaks were up 21 percent, or over $42 million, and 18 percent in unit sales from the same time a year ago.
Matt Powell, vice president, and sports industry analyst, The NPD Group said of the surge in sales:
“Compared to stand-up paddling, which has become a saturated multi- channel market, there is still uncharted territory within the kayak market, and many manufacturers have found an opportunity in fishing kayaks. Most major kayak manufacturers now offer top-notch fishing kayak options, and this is driving up sales for the category,”
Matt Price
For any retailer in the outdoor activity scene, these figures should be encouraging. Stocking up on Large kayaks for large men may be one of the best business decisions a retail outlet may make this Summer as one of the greatest benefits of kayaking, as physical activity, is weight loss.
You can burn 400 calories per hour when kayaking at approximately 5mph. That means that a full afternoon of kayaking can see up to 1,600 calories being burned.
Couple the physical benefits with the social and mental benefits of kayaking and its easy to see why kayaking is becoming so popular.
So, if you are looking for summer cash. Try selling kayaks!
Ben Myers
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