Ford Motor Company’s (NYSE:F) had a resounding growth of 3% in Chinese market, with record 1.1 million unit sold. The year also saw the US manufacturer expand its offerings by launching the Lincoln brand.
The new brand also had a good start in the Chinese market with 11,630 units sold in the first year of its foray into this overseas market.
Lincoln sales on target
Ford’s ambitious goal of selling 300,000 Lincoln by 2020 looks achievable as sales trend higher across markets regions.
The sale of Lincoln has grown by 7.7% in North America with109, 000 units being sold in 2015 over that of 2014.
Ford Motor Company’s (NYSE:F) Lincoln China’s President, Robert Parker claimed that consumer response in China was ‘encouraging.’
The company reported sale increase of 27% in December, ending 2015 on a strong note. There had been market speculation of sales being impacted by the slowdown in Chinese economy.
John Lawler who is the CEO of Ford Motor Company (NYSE:F) in China, shared that 2015 proved to be strong year for the company in terms of sales as well as product portfolio.
New vehicles soon
The good response to Lincoln appears to have encouraged the brand to offer its Chinese consumers more options. The brand is expected to sell new Continental sedan as well as refreshed MKZ Sedan in 2016.
The Continental is described as a car designed for the Chinese market. It has comfort features and large back seat in-line with Chinese consumer requirements.
Ford Motor Company (NYSE:F) has been working to plan in China, with 33 dealerships launched by 2015. The US car maker had forayed into Chinese markets towards the close of 2014.
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