McDonald’s Corporation’s (NYSE:MCD) Packaging gets Millennial Touch

McDonald’s Corporation (NYSE:MCD) has redesigned its packaging paraphernalia with an eye on its most popular buyers – the millennials. The newly redesigned burger bags, sandwiches, and cups are trendy, graphic, and colorful. They are subtle in substance and not very distractive, appealing to a generation of McDonald’s customers who vouch for design but demand simplicity.


Driving the redesign strategy is the renewed efforts by Steve Easterbrook, the CEO of McDonald, just nine month ago.

Renewed Efforts

McDonald’s Corporation (NYSE:MCD) has lately been making its mark with the new leadership. Easterbrook has revamped the burger chain on several fronts.

The first of the turnaround strategies is focusing on the food offered. The ever popular breakfast menu was introduced afresh as an ‘all-day breakfast,’ leading to an increase in the number of footfalls at its restaurants.

The menu was once tweaked by the new CEO, by adding a value menu. McDonald’s Corporation (NYSE:MCD) calls it the ‘McPick2.’ In addition to these menu changes, many of those items which did not have great demand or fared poorly where removed from the menu.

Next, the focus was on improving operations allowing faster delivery of the food besides ensuring better quality. Thus, buns were toasted longer, changes in the way the buns were seared.

McDonald’s Corporation (NYSE:MCD) has also focused on making its food more nutritive. It no longer uses margarine on its McMuffins, but butter now. All of these factors are aspects which appeal to the millennial generation. Since this generation composes a major part of its customer base, McDonald is on the right path to cater to their design and packaging sensibilities. Apparently, the design of the new bags and cups are bold and simple, just like MCD’s CEO.

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