A new report from WhichBingo suggests that more people over the age of 55 years are now playing Bingo, but the gender dynamics of the game remain lopsided in favor of women. Their WhichBingo 2018 Player Survey also highlights some interesting new trends in the industry.
The survey, a wide ranging report of the UK bingo market, shows that bingo is still popular among women, even though brands are trying to make bingo a more unisex industry. About 88% of the survey participants were female, due to their domineering presence in the market. The trends show that people aged 55 or over are playing more bingo, registering an increase for the first time in this category in three years.
The survey shows that people now do not wish to subscribe to multiple bingo websites anymore. Only 28% of players now have memberships with over 10 brands, which could be because of the decreased number of no-deposit welcome schemes. About 57% of players have accounts will less than five brands while 10% have accounts with just one brand. This shows brand loyalty among customers who prefer to work with only a handful of bingo operators.
The most popular brand amongst those surveyed was Sun Bingo, followed by Tombola, Heart Bingo, Gala Bingo, and Sky Bingo. The survey also found that seven of the top ten brands preferred by the customers are built on the Playtech platform. Gamesys’s top brands- Heart Bingo and Jackpotjoy made it to the top ten list while Tombola became the only popular site running on proprietary software.
In 2018, players deposited more money on average than in 2017. The number of people who deposited over 50 pounds per month increased to 71% from 54% the previous year. In fact, the number of high rollers who deposited over 100 pounds per months has also increased. The players also have an affinity towards online slots. People are also more interested in playing bingo on their laptops. This corresponded with a decreased affinity for playing bingo on mobile devices. The survey results also defy the widely held perception that mobile devices dominate the bingo landscape.
Most players also like to stick with just one kind of device. About 36% said that they like to use multiple devices to play, up 1% from 2017. People also said that they are more interested in playing bingo on their mobile’s web browser than downloading a dedicated app on their mobile. People also liked to withdraw an average of 50 pounds from their accounts. This shows that bingo players like to withdraw small winnings. The second most popular withdrawal amount is 100 pounds.
About 61% of the players said they would be happy to get zero deposit bonuses if they get to withdraw their money more easily. About 86% of the players were well versed with the wagering requirements, as opposed to 73% in 2017. This shows that the audience is becoming more aware and educated about the industry.
About 88% of the surveyed play bingo at least once a week while 44% like to play it every day.
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