Amazon.com, Inc. (NASDAQ:AMZN) continued to set new benchmarks in the explosive growth of online commerce in 2015. The company announced that it received over 23 million orders for items on Cyber Monday. The increase saw sellers on the platform report 40% increase on a year-to-year comparison. The growth in business for sellers was backed by the hugely successful and pioneering logistics and backend services by Amazon’s Fulfillment by Amazon Service program.
At the heart of the growth of surge in orders was the nearly 1 billion and more items delivered worldwide in 2015 by the Fulfillment by Amazon (FBA) service.
Other benchmarks for Cyber Monday sales included the increase in the number of Sponsored Products adoption by sellers by over 100% when viewed in terms of year-over-year growth. At the same time, most sellers advertised products and engaged in building their own brands on Amazon.com, Inc. (NASDAQ:AMZN).
Tools helped sellers
Sellers on the largest ecommerce site online believe that their business expansion in 2015 was hugely assisted by the pioneering range of tools that Amazon.com had developed for their segment.
Apart from the sophisticated advertising tool- Sponsored Products, FBA, the differentiating tools were the new genre of marketplaces the platform created.
New market places
The diverse segments of market places such as ‘Handmade’ market of products that were hand crafted to the deeply-defined Amazon Home Services, every business has its own market space.
The wide-range of representation for businesses from small services to medium and large-sized services on
Amazon.com, Inc.(NASDAQ:AMZN) is viewed as the turning-point for ecommerce growth in 2015.
Adding further depth to Amazon’s reach was another important marketplace, Amazon Business. The tool allowed businesses to increase their sales through enhanced customer reach programs. It also includes an advanced business pricing tool along with key features such as ability to list credentials of sellers as well as discounts for such purchases that qualified rebates in prices.
Amazon.com, Inc.(NASDAQ:AMZN) sheave of new seller tools and services are defining the new online market places, bringing in more digital consumers to connect with sellers on the platform, seamlessly. The key for sellers boost in orders is the value-laden fulfillment and delivery system which is record-breaking in its quality of customer satisfaction.
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