International Business Machines Corp.(NYSE:IBM) with its repertoire of enterprise products added one more to its portfolio-digital ad agency, Aperto to offer end-to-end marketing on the digital platform.
Aperto is a creative advertising agency operating from Germany. The company will bring the much needed creative dimension to Big Blue’s IBM iX venture.
IBM iX
The suite offers wide range of service that allows big enterprises to integrate across platforms. The service includes strategies, analytics as well as systems for scaling for multiple units as – commerce, wearable and mobile platforms.
The acquisition of Aperto will add the nearly 300 and more workforce to provide the last-mile ad marketing connect on the digital format.
Apertos customers are high-profile brands including Airbus Group, Volkswagen besides Siemens.
Lately, International Business Machines Corp.(NYSE:IBM) has focused on acquiring wide-range of talent from Germany. Last week there were news reports of likely purchase of US agency Ammirati but German company appears to have made its mark with the management. IBM’s Watson Internet of Things (IoT) is housed in Munich now.
Designing experiences
International Business Machines Corp.(NYSE:IBM) is now aggressively pursuing the design streaming on the digital platform with its iX suite. As typical of the big-blue it integrates business strategy to give its customers the leading edge in reshaping digital innovation.
Aperto’s purchase deal is expected to be completed by April of 2016, if there are no regulatory objections raised.
Cloud Analytics
International Business Machines Corp.(NYSE:IBM) has shed much of its legacy weight in hardware business in the past year. It has made incremental acquisitions to build out entire portfolios to handle digital business strategies including security issues as well as business analytics and cloud computing. The addition of Aperto, the creative advertising agency, with high-net-worth clients will add the newer dimension to the blue chip. Its advancement into digital platforms is now heading beyond the IoT horizons and adding creative dimensions.
Big Blue has been keen to make a number of acquisitions as part of its ongoing push in security, analytics and cloud. Faced with declining hardware revenues, the company is divesting underperforming segments and moving towards more lucrative avenues of growth.
Anthony Young
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