Apple Inc (NASDAQ:AAPL) Pay the e-wallet product running on iOS devices will soon be available at large number of retail-chain outlets. Apple Pay will be available at gourmet bread and bakery chain, Au Bon Pain and merchants across other retail segments, such as, Crate & Barrel, Chick-fil-A.
As the number of retailers who will now truck with the secure mobile payment system that Apple has developed surges, clothing e-retailer, Zappos.com, too announced its collaboration.
The addition of the smaller-sized retailers is based on demand by iPhone and iPad users to include such merchants on the Apple Pay ecosystem, according to certain reports.
Exceeding numbers
Apple Inc (NASDAQ:AAPL) in an announcement on Thursday, Apple Pay locations is much higher than the 1.5 million locations it had forecast.
The payment figures doubled for in-app purchases as well, the company noted. The surge in the number of purchases for services and products within-apps increase was sizeable. In the second half of 2015 the company said, the numbers had surged in comparison to same period of 2014.
Convince government
Apple Inc (NASDAQ:AAPL) however has yet to convince the government on the use of Apple Pay at retailers as yet.
But there has been consumer support for rolling out Apple Pay features at more locations as a survey revealed. A report by consumer researcher Pymnts and InfoScout revealed that people who owned latest iPhones and iPad had already used Apple Pay. The survey also found that their numbers were increasing over that of last year, at the rate of 9%.
Apple Inc (NASDAQ:AAPL) hopes to make runaway success in overseas markets with its mobile payment product, in comparison to US market. In China and regional markets where the ecosystem is more advanced and supportive of mobile based payments, Apple Pay will expand in 2016.
Anthony Young
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